Content marketing is pivotal to effective marketing strategy today. It provides visibility to your website, and helps you meet, engage with and build a relationship with your target audience.
We listen to your audience, monitor them on social media, and build up an understanding of what they are interested in, and what motivates them. Then we match this insight with unique content that is relevant, timely and shareable.
Our team develop content strategies that really get cut-through, and produce compelling and unique content that gets shared. We focus on hard statistics that really matter to your brand, and develop results-focused strategies that are tailored to your KPIs.
Our Content Marketing Process
Our content marketing process ensures that our campaigns are effective, robust and results driven.
A successful strategy needs to start with you. Getting to know you is our priority before any content is created, so that we can ensure we’re creating content that meets your business goals.
Your content should ultimately be aimed at your customers, and those who influence your customers. We use a range of data-led and personal face-to-face techniques to get to know those who really care about your business, and understand the sort of content they want and need.
We audit your existing content, reviewing its successes and failures of your current content, to ensure our strategy makes the most of what you already have and builds on the progress you’ve already made.
We look at your competitors in order to provide actionable insights into how competitors are using their content to gain digital ground, as well as looking for potential gaps in the market.
The Ideation Process
We run creative brainstorming sessions, inspired by your brand to develop innovative and results focused content ideas that embody your brand values.
Using the insights from our detailed set-up process, we develop a completely unique strategy designed to exploit content gaps, overtake competitors and propel your brand across the web. Our team consists fantastic copywriters, social media experts, blogger outreach specialists and SEO champions, who work together to create a collaborative and results driven strategy for your brand.
Outreach & Promotion
We develop bespoke strategies designed to spread your content far and wide. We know where your content should be seen and how it will be promoted to hit your KPIs. Our outreach strategies focus on quality, longevity and forging invaluable industry relationships, often leveraging from our own network Bloggers’ Lounge – a platform that connects brands with the right influences.
Robust measurement is at the core of our content, and each of our strategies is designed to reward your brand with long term and truly valuable results in line with your KPIs. We believe in a test and learn approach, so at each phase we analyse the impact of your campaign so that we continue to evolve and drive excellent results.
Training & Consultancy
We offer training to assist clients in making sense of their opportunities in the content marketing space and to ensure that their in-house marketing teams stay ahead of the game and continue to follow best practice in terms of their content marketing strategy.