Posts by Donovan Gabriel
So Google’s done it again! Busting out a significant change to the search results page with no insightful explanation as to why they’ve done it. This time all right hand column ads have been banished from search and a fourth ad position has been added to the top of page results (sometimes). Google consistently runs dozens of tests on the results page, however this is definitely the most significant change we’ve seen in years.
2015 has been an exciting year in search, and we’ve certainly seen some interesting changes. In 2015 we seem to have experienced a shift in the whole paradigm of search, to a more audience-centric way of doing things. So before the sun sets and we say sayonara in 2015, here are some of the most interesting developments to hit search this year!
- PPC, posted on 16 December 2015