Posts by Rebecca Brown

  • Insights

    Gaining Valuable Coverage for your Brand: The Do’s and Don’ts of Digital PR

    Gaining valuable coverage can be hard, there’s no question about it. It takes significant time, investment and planning to develop and execute a digital PR plan which is tangibly successful. This article will be covering the basics of how and why a digital PR campaign can be truly valuable to your company, and where you might come across some setbacks.

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  • Insights

    How to Run a Successful Influencer Outreach Campaign

    Influencer marketing has evolved drastically over the last decade. Part of the reason for this is the breadth of value that a successful influencer marketing campaign can have; social media, content marketing, PR teams, you name it- they’re all developing outreach strategies!

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  • Insights

    Don’t reinvent the wheel: Using existing content within your content strategy

    With the growth of content marketing as a central to digital strategy in 2016, we’ve seen the rhetoric around content marketing spiral out of control. According to some agencies, your content needs to be revered, provocative and above all uncompromisingly unique and never seen before.

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  • 09
    Feb

    Events

    ​The Battle of the Digital Channels: #DigitalDayBreak

    Continuing our series of industry leadership events, we collaborated with Quantcast and Ignition One to discuss our thoughts on how digital channels will evolve and develop over 2016. With brands such as the British Heart Foundation, Whistles and Harvey Nichols in the audience it was a brilliant success - in fact the room was so packed we had to grab extra chairs!

    Coming together to discuss their specialisms, our speakers left the audience with real actions that they could take back to the office and use to make a real difference to their marketing strategy during the next 6 months.

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      in posted on 11 February 2016
  • Insights

    Content Marketing in 2015: What can we learn in 2016?

    ​In a year where more money than ever will be ploughed into Content Marketing, you need to be sure you’re creating content for the right reasons. Luckily, as a digital discipline, Content Marketing is measurable and therefore easy to allocate value to. The assumption is that by now, you’ll already be investing in Content Marketing, but what can we learn from how people used content in 2015 and should this impact our budgets for 2016?

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  • Insights

    The Rise and Rise of Blogger Relationships: How can your brand keep up in 2016?

    For the past 5 years the landscape of digital PR has evolved dramatically with the ever growing presence of online influencers, who, we’re told time and time again, can propel your brand to stardom. By 2015 you should have had your blogger outreach strategy well moulded into your marketing calendar.

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  • Insights

    Contacting Bloggers: A Guide for Small to Medium Fashion Brands

    Working with bloggers relevant to your industry is an invaluable use of your time- particularly for small to medium businesses looking for relevant coverage. When done properly, collaborating with online influencers that align with your brand values can propel your [...]

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