Conversion Rate Optimisation posts

​It’s beginning to seem a lot like Christmas, the time of year when retailers, both online and in the real world, will be working flat out to entice customers through their doors.

Every effective advertising campaign has to be optimised for mobile. While mobile users may be looking for the same information as their desktop-using counterparts, the way in which they access it will be very different. With that in mind, here are three tips for making the most of your mobile campaigns.

The internet has become synonymous with photos and video, so it’s arguably quite surprising that it’s take this long for hyperlinks to go visual. Admittedly, Google did try visual sitelinks once before, in 2013, but they never quite got off the ground. Bing, however, has had visual links in full production (i.e. out of beta) for about a year now, so perhaps Google decided that it didn’t want to risk losing out to a competitor.

Whatever the reason, visual links are back at Google, so here are two key points to understand about them.

Since the arrival of Siri in 2010, voice control and, in particular, voice search has come on a long way. Google, Microsoft and Amazon have also thrown their might behind the technology, with Google Voice Search (OK Google), Cortana and Alexa respectively. Because of this, voice may become the new mobile in terms of its importance to SEO.

The issue of selling directly on social media has always been a bit of a contentious topic. In theory, it sounds great, as it opens up a new sales channel with a lot of virtual footfall. The reality, however, has conspicuously failed to live up to the dream, with high-profile social media sites either struggling with the challenge (Instagram and Pinterest) or just admitting defeat (Twitter and Facebook). There are two main schools of thought as to why this is.

Everybody seems to want their content to go viral. The problem is that creating a viral article has long seemed to be as much about good luck as about good judgement – until now. Neil Patel has scientifically analysed almost 12,000 of last year’s viral articles to work out just what it is that sets them apart from the competition.

If you want your content to be seen on Facebook, you can focus on organic reach but may only have limited success. Paying for advertising on the site can be a more effective way to get your fans and potential customers to see what you have to offer. So, when you are advertising on Facebook, you need to focus on getting the absolute best value for your money

Smartphones and tablets are everywhere and used by people of all ages. While it’s unlikely that B2B sales transactions will be greatly influenced by this in the near future, in the B2C world, it’s becoming increasingly important to tap into this mobile channel.

Inbound marketing can transform the way you connect with potential new customers. Unlike the direct approach needed for a successful outbound marketing campaign, you need to employ a far more human, helpful, and empathic approach.

Pinterest allows users to share everything from pictures to recipes, craft ideas to interior design tips. Many big-brand companies have utilised this social media site.

According to research, 67% of online shopping carts are filled with goods and then abandoned by the shopper. A constant source of frustration for e-commerce retailers, shopping cart abandonment represents the loss of profits and customer dissatisfaction. So we’ve come up with three tips on how to prevent this..

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Founded in 2004, IgnitionOne (formely SearchIgnite) is a global leader in digital marketing solutions enabling companies to integrate cross-channel marketing efforts within one platform, thus allowing deeper insights and greater online success.Last week I had the opportunity [...]