PPC posts

  • Insights

    Why your Facebook ads aren’t working

    Right now, there are about 2 billion active users on Facebook (out of a global population of around 7.5 billion people). In other words, about a quarter of the entire population of the planet are active users of the site. This means that, even though there’s plenty of competition from other social media platforms, the sheer weight of numbers makes Facebook a great place to advertise.

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  • Insights

    Where your PPC ads are going wrong

    Pay-per-click (PPC) advertising is a fact of life for companies big and small and yet, in spite of this, it’s surprising how many companies make basic errors in its usage. Here are three to watch out for and what to do about them:

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      in
    • PPC,
    • posted on 04 September 2017
  • Insights

    Tracking conversions in Google Analytics

    Conversion tracking simply means keeping a record of each time you succeed in prompting a customer to take an action you consider to be beneficial. This could mean clicking a specific link on your website (for example to make a purchase or sign up for a newsletter), downloading an app or calling you.

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    • PPC,
    • posted on 04 August 2017
  • Insights

    Twitter’s new promotion option is being tested

    It has been reported that Twitter is testing a new $99 a month promotion option. We look at the way that strategy appears to be intended to deliver that value to advertisers.

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  • Insights

    Improve conversion rates on your landing pages

    In the early days of the internet, websites often had one, single, landing page (and in some cases very little else). These days, astute companies will generally have multiple landing pages, each one optimised for one, specific purpose. Here are five tips on how to do this effectively.

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      in
    • PPC,
    • posted on 02 August 2017
  • Insights

    PPC ad copy: get the best results with these 5 tips

    When placing PPC ads, there are several factors to take into account, and getting each of them right is vital to your advertising success. One of these factors is the ad copy; the words you use to describe your product, service, offering or deal. Here are 5 top tips to get it right:

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      in
    • PPC,
    • posted on 01 August 2017
  • Insights

    Gain PPC success for time-limited offers

    There’s nothing quite like a deadline for getting people’s attention and, if you want to make the most of your carefully-crafted, time-limited offers, then you need to optimise your pay-per-click (PPC) advertising to suit them.

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    • PPC,
    • posted on 27 July 2017
  • Insights

    Approach to Bidding on Paid Search

    Paid search bidding, as its name implies, is essentially an auction for your chosen keywords and has all the challenges and potential pitfalls inherent in the auction format.

    Companies, therefore, have to develop a strategic approach to pay-per-click advertising and the first step in developing a strategy is to decide on manual or automated bidding.

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      in
    • PPC,
    • posted on 12 July 2017
  • Insights

    Expensive AdWords keywords: what small businesses can do

    Businesses need, sometimes, to spend money to make money, and advertising costs are a good example of this. In a world where so many people are making Google their first port of call when making a purchase decision, it’s hardly a surprise that the costs of some pay-per-click keywords are going up and in some cases becoming very expensive.

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    • PPC,
    • posted on 07 July 2017
  • Insights

    The change in PPC ad-rank weighting

    Back in May, Google began to roll out changes to its ad rank weighting process. The changes are now complete, so companies are starting to see what impact, if any, the change is having on them.

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    • PPC,
    • posted on 05 July 2017
  • Insights

    Optimising Mobile Campaigns

    Every effective advertising campaign has to be optimised for mobile. While mobile users may be looking for the same information as their desktop-using counterparts, the way in which they access it will be very different. With that in mind, here are three tips for making the most of your mobile campaigns.

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  • Insights

    How to target quick answers with structured content

    Internet users are always focused on speed, and Google is well aware of this. Therefore, in addition to rewarding website owners who ensure that their websites quickly serve users with the content they require, Google is working hard to deliver “quick answers” to straightforward questions.

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  • Insights

    Apple's Intelligent Tracking Prevention: What do we know so far?

    At the WWDC conference on 5th June, Craig Federighi, Apple’s SVP of software engineering announced the launch of their new Safari feature: Intelligent Tracking Prevention. According to Federighi, this feature will use machine learning technology to block third-party ad trackers in a bid to outwit the digital stalkers. At the same time Google quietly announced its own in-browser blocker, aimed at blocking “obnoxious” ads.

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  • Insights

    Visual sitelinks: what webmasters need to know

    The internet has become synonymous with photos and video, so it’s arguably quite surprising that it’s take this long for hyperlinks to go visual. Admittedly, Google did try visual sitelinks once before, in 2013, but they never quite got off the ground. Bing, however, has had visual links in full production (i.e. out of beta) for about a year now, so perhaps Google decided that it didn’t want to risk losing out to a competitor.

    Whatever the reason, visual links are back at Google, so here are two key points to understand about them.

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  • Insights

    Maximise conversions with Desktop Price Extensions

    Price extensions, formerly known as table extensions, are a means by which advertisers can highlight specific products, with their corresponding prices, in the text of an advert and provide a direct link to the highlighted item. They started life as a mobile-only feature, but are now available on the desktop too.

    That being so, you may want to start incorporating the feature into your advertising.

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      in
    • PPC,
    • posted on 08 June 2017
  • Insights

    5 reasons why your business needs to invest in Instagram ads

    I know what you’re thinking… Instagram: memes, #foodporn and selfies. But there’s a serious side to Instagram too, with more and more brands taking advantage of the power of visual advertising. Instagram, which has a UK audience of around 19m, a global audience of 700m, and the incredible targeting options powered by Facebook, is one of the most visual and powerful ways to engage effectively with your audience.

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  • Insights

    SEO vs PPC: Where to invest

    In the early days of the internet, there was very little content available online. Now, it can be so hard to find relevant content is because there is so much out there. Hence, brands generally need to put in a bit of effort to get their content seen by the world. In practical terms, this means either or both of search engine optimisation (SEO) or pay-per-click advertising (PPC).

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  • Insights

    Why You Should Keep an Eye on Your Competitors’ Pay-Per-Click Activities and How to Do It

    At this point in time, regardless of whether you’re running a large business or a small one, you should be aware of the importance of pay-per-click (PPC) advertising and of the fact that making the most of it means being constantly on the lookout for ways to fine-tune it to make it even more cost-effective.

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      in
    • PPC,
    • posted on 15 May 2017
  • Insights

    4 essential SEO and PPC tools

    Software creators have cottoned on to the fact that SEO is the focus of many website owners. As a result, there is a wide range of software options available for practitioners. So, here are 4 SEO tools we love and, what’s more, two of them are free!

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  • Insights

    Automated vs. Manual PPC

    These days, companies that use pay-per-click advertising (PPC) have to answer one crucial question: who does the job best – humans or computers? The answer is rarely straight-forward, but we will look at where to start.

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  • Insights

    The future of search and what we can expect in 2017

    The internet is so impossibly huge that finding what is relevant to you has become quite a challenge. Guiding people to the information they need has become the mission of some of the world’s biggest, richest and most influential companies and 2017 could see some very interesting developments in this area.

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  • Insights

    Optimise your PPC ads by remembering these three key fundamentals

    A fundamental truth of pay-per-click advertising is that effective PPC adverts are linked to effective landing pages. Gaining a click (and paying for it) and then leading your prospect to a page that doesn’t impress is a waste of everybody’s time and your precious resources.

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      in
    • PPC,
    • posted on 10 March 2017
  • Insights

    Top 3 ways to promote your blog

    It’s easy to start a blog with good intentions, but really getting the most out of it takes time and effort. You have to promote your content after creating it or it may well have underwhelming results.
    Here are three ways to promote your blog effectively:

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  • Insights

    Influencer marketing: 4 Quick Tips to give your strategy a kick start

    Whether you’re already equipped with an influencer strategy or have recently secured the budget for this activity, I’ve outlined 4 key tips to help you hit the ground running with your influencer marketing activity in 2017 and onwards.

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  • Insights

    Using Paid Social to boost your influencers content

    The idea of using someone else’s influence and following to promote your own products is nothing new. Its modern incarnation is working with social media influencers. As with any social media strategy, there are some fundamentals which need to be understood in order to make this work effectively.

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  • Insights

    Pinterest introduces Search Ads

    Pinterest has long since moved on from being “the other” social media platform (behind Facebook and Twitter) and is now a well established site with a loyal and active following. Like other social media platforms, it needs to turn user enthusiasm into money and advertising is one obvious way to do this. It is therefore hardly a surprise that Pinterest has moved to introduce search advertising.

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  • Insights

    Social Media ‘Buy’ Buttons Fail to Impress

    The issue of selling directly on social media has always been a bit of a contentious topic. In theory, it sounds great, as it opens up a new sales channel with a lot of virtual footfall. The reality, however, has conspicuously failed to live up to the dream, with high-profile social media sites either struggling with the challenge (Instagram and Pinterest) or just admitting defeat (Twitter and Facebook). There are two main schools of thought as to why this is.

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  • Insights

    Facebook Automated Rules: A Different Way to Manage Your Ads

    Facebook is one of the key advertising and marketing platforms on the web. To maintain this, it has to be able to attract custom from the numerous small businesses that are such a feature of the economy and, for that to happen, it has to make sure that using Facebook as an advertising platform is at least as easy as using arch-rival Google. It is for this reason that it has introduced Facebook Automated Rules.

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  • Insights

    How to Use Social Proof to Increase your PPC Ads Results

    In the pre-Internet days, word-of-mouth recommendations were the most valuable way to convince potential customers to engage with a company. In the internet age, the digital equivalent is known as social proof and it comes in various forms, from likes and shares to user reviews. Incorporating elements of social proof into your PPC ads can really give a boost to your results.

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  • Insights

    Facebook Advertising Get More Bang For Your Budget

    If you want your content to be seen on Facebook, you can focus on organic reach but may only have limited success. Paying for advertising on the site can be a more effective way to get your fans and potential customers to see what you have to offer. So, when you are advertising on Facebook, you need to focus on getting the absolute best value for your money

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  • Insights

    E-Commerce: Get More Sales From Your Mobile Customers

    Smartphones and tablets are everywhere and used by people of all ages. While it’s unlikely that B2B sales transactions will be greatly influenced by this in the near future, in the B2C world, it’s becoming increasingly important to tap into this mobile channel.

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  • News

    DBD Media awarded Premier Google Partner status

    Hard work, a commitment to quality work and dedication pays off! Here at DBD Media, we’re thrilled to announce that we have been awarded Premier Google Partner status.

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  • Insights

    Bing Introduces Native Ads

    Bing has recently joined Yahoo and Google in offering native adverts. At this point, they are only available for advertisers in the U.S. but it’s likely they’ll be rolled out globally in the future. Here’s a quick summary of what you need to know about this move..

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  • Insights

    Google Tests Mobile-First Indexing

    The majority of Google searches take place on mobile devices, yet – until now – Google usually uses the desktop version of a website to rank its content and relevance in search results.

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  • Insights

    Facebook Introduces Ads in Facebook Messenger

    From this week onwards, brands advertising on Facebook will be able to buy ads that display in Facebook Messenger. They will be News Feed ads that will be able to be launched in a Messenger conversation.

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  • Insights

    Google Announce New Search Index

    Google have announced it is splitting search index into separate versions:

    1. A rapidly updated mobile index – the primary index
    2. A secondary index for desktop searches

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  • Insights

    Improve Your AdWords Quality Score

    When you oversee AdWords campaigns, you will have many irons in the fire. One of these, and often one of the hardest to get a handle on, is the quality score, which can affect your ads’ visibility and the price you pay for clicks.

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      in
    • PPC,
    • posted on 17 October 2016
  • Insights

    Change to Facebook’s 20% Text Rule in Ads

    Many people who have participated in Facebook advertising unexpectedly fell foul of the 20% ad rule. Facebook would reject ads that contained more than 20% text, but the testing for this measurement was a bit of an inexact science: if you placed a 5x5 grid over your image, there should have been text in five or fewer of the boxes, no more than that.

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  • Insights

    Google to Reduce Rankings of Mobile Sites with Pop-Ups

    More webmasters now understand the importance of making their websites accessible to mobile users, so much so that Google is removing the ‘mobile-friendly’ tag from their search results as it is no longer necessary. However, Google has identified another area of website building that is getting in the way of people enjoying their mobile browsing experience: intrusive interstitial ads.

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  • Insights

    What you need to know about Google’s Expanded Text ads

    There’s big news in PPC advertising: Google has launched expanded text ads, which allow for longer copy and double headlines. At twice the size of current standard text ads, they will enable advertisers to increase their online presence and perform better on mobile search in particular. For the time being, standard text ads will continue to be available to advertisers. However, from October 26th this year, marketers will no longer be able to create or upload them.

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      in
    • PPC,
    • posted on 01 August 2016
  • Insights

    Common Mistakes When You Do Your Own PPC

    As pay-per-click channels make themselves more user-friendly and slightly less ‘techy’, many businesses and marketers have started to run their own campaigns without the help of outside specialists. To a degree, this can be successful, but there is so much new information and so many new features all the time that it’s easy to lose track and fail to maximise your success.

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      in
    • PPC,
    • posted on 27 July 2016
  • Insights

    Are you ignoring 74% of all online sharing activity? Everything you need to know about Dark Social

    We all love to track how people find our websites online (that’s not just us, right?) so that we can learn about what is effective and what is a waste of our time. However, an increasing awareness of ‘dark social’ traffic is making it clear that there is an awful lot going on that we don’t understand.

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  • Insights

    What is AdWords Account Automation? A Guide on Where to Start.

    Running a busy AdWords account can be a lot of work and you will find that a lot of the tasks are repetitive. Using Account Automation, you are able to automate a lot of the repetitive actions you carry out on your AdWords account on a day-to-day basis, while also optimising your ads to perform effectively.

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      in
    • PPC,
    • posted on 16 June 2016
  • News

    AdWords Attribution: What it Means and How it Helps

    When somebody makes a purchase on your website, do you know how they got there? Do you understand which ad copy or heading leads to the most sales? Do you understand the journey of your best customers?

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  • Insights

    Optimise your PPC Ad Copy

    Pay-per-click advertising is a fast and effective way of getting traffic to your website, but it’s not really appropriate to set it and forget it. You need to continually optimise your ads in order to get the best results, and the best value for money, so consider the following factors when both setting up and revising your PPC ads

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      in
    • PPC,
    • posted on 11 May 2016
  • Insights

    Top 5 questions to answer before launching your PPC campaign

    Pay-per-click advertising campaigns require good planning and a well-thought-out strategy if they are to be as successful as possible. It’s easy to throw money at a campaign and see what sticks but, with a bit of work in advance, you can avoid some of the wasted investment and go straight to what is likely to be both effective and cost effective.

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      in
    • PPC,
    • posted on 18 April 2016
  • News

    Google Right Side Ads Banished From Paid Search Results

    So Google’s done it again! Busting out a significant change to the search results page with no insightful explanation as to why they’ve done it. This time all right hand column ads have been banished from search and a fourth ad position has been added to the top of page results (sometimes). Google consistently runs dozens of tests on the results page, however this is definitely the most significant change we’ve seen in years.

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  • Insights

    3 Must-Haves in your 2016 AdWords Campaigns

    Is your business’s pay-per-click advertising strategy up to scratch? Are you using the tools available within Google AdWords to get the best possible results?

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      in
    • PPC,
    • posted on 04 February 2016
  • Insights

    ​Twitter Launches Conversational Ads… Including Custom Hashtags and Call-to-Action Buttons

    Twitter has announced a new format for its paid advertising, called conversational ads. Described by Revenue Project Manager Andrew Bragdon as “a powerful way for advertisers to extend their presence across Twitter”, conversational ads allow marketers to incorporate call-to-action buttons and customisable hashtags in their Promoted Tweets.

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    • PPC,
    • posted on 11 January 2016
  • Insights

    2015 Was a Box of Chocolates, You Never Know What You're Gonna Get in 2016!

    2015 has been an exciting year in search, and we’ve certainly seen some interesting changes. In 2015 we seem to have experienced a shift in the whole paradigm of search, to a more audience-centric way of doing things. So before the sun sets and we say sayonara in 2015, here are some of the most interesting developments to hit search this year!

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      in
    • PPC,
    • posted on 16 December 2015
  • Insights

    Half of All Online Content Gets Fewer than 8 Social Shares: How to Excel in an Overcrowded Market

    Do you create content with high hopes of attracting attention and gaining influence?

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      in
    • PPC,
    • posted on 02 December 2015
  • Insights

    E-Commerce and Retail on Twitter: A Month-By-Month Guide on Engaging Customers in Q4

    It’s a crucial time of year for e-commerce and other online businesses to engage their customers and prospects in the run-up to Christmas. Twitter has worked with Conversion to analyse tweets sent between September and December last year, to look for patterns in the ways customers and brands interact.

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  • Insights

    Prepare Your E-Commerce Business for the Christmas Rush: 10 Tips to Succeed with Online Sales

    With just a few more weeks until the festivities peak, e-commerce businesses need to prime their websites for a potentially huge rush of traffic.

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  • Insights

    Google Customer Match: Get the Best Results from Targeted PPC Advertising

    Google has introduced a new way for advertisers to connect with the people they really want to market themselves to. Google Customer Match allows advertisers to create and target a pre-defined audience, based on email address matching.

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      in
    • PPC,
    • posted on 19 October 2015
  • Insights

    The value of boosting content with PPC

    Content that is produced for a website needs to be promoted if a business is to get the best value out of it.

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      in
    • PPC,
    • posted on 07 October 2015
  • Insights

    Instagram Ads: The Basics

    Instagram has been testing out ads with a variety of advertisers, big and small, over recent months, and the image-sharing social media site is now due to roll out advertising capabilities to all businesses around the world.

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      in
    • PPC,
    • posted on 02 October 2015
  • Insights

    How to effectively use GDN within your business?

    What is it?GDN (or Google Display Network as it is termed) is a display advertising network consisting of numerous websites selected by Google. Such websites include Gmail, YouTube, Blogger and Google Finance, along with Google sites, the network contains [...]

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      in
    • PPC,
    • posted on 01 July 2015
  • Insights

    Improve your click through rate on Adwords

    The average click-through rate in Google’s search network is 2% so if your CTR is falling below this it’s worth trying these top tips.

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      in
    • PPC,
    • posted on 09 June 2015
  • Insights

    PPC troubleshooting: 5 ways your account might need changing

    Pay-per-click ads are not something to set and forget; once they have been created and published, they need regular checks and updates to ensure they perform effectively.As part of your standard ongoing reviews, there are some account checks [...]

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      in
    • PPC,
    • posted on 22 April 2015
  • News

    Google AdWords: ‘Call Only’ Ads Now Available for Mobile Marketers

    Marketers who use Google AdWords to attract mobile customers now have a new tool at their disposal, according to Greg Finn at Search Engine Land. The ‘call only’ ad unit is ideal for brands that want to attract [...]

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  • Insights

    Mobile PPC Best-Practice Advice, Direct from Google

    In the UK, 32% of adults make a purchase via their smartphone at least once a month, compared to only 8% in France. Smartphone usage as a whole has gone up to 68%, and more than 40% [...]

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      in
    • PPC,
    • posted on 17 October 2014
  • Insights

    Facebook Targets SMEs with ‘Local Awareness Ads’

    Brands with Facebook Pages will have noticed a recent increase in prompts to start creating PPC ads on the platform. Pop-ups and notifications encouraging the take-up of promoted content and Page advertisements are appearing on Pages that have never [...]

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  • Insights

    Competitor Research for PPC: 6 Tools to Measure Your Competition

    The saying goes that to be forewarned is to be forearmed, and this is perhaps something you should apply to your search campaigns. Competitor research can be invaluable when starting a new campaign, how competitive is the market place [...]

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      in
    • PPC,
    • posted on 21 February 2014
  • Insights

    How To Use PPC To Increase App Downloads

    Have an app? Check. Looking to boost downloads across Android and iOS devices, but don’t know where to start? Check.If this sounds like you then read on! Below are just a few ways in which you can promote your app [...]

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      in
    • PPC,
    • posted on 29 January 2014
  • Insights

    3 Ways To Improve Your PPC With RLSA’s

    Remarketing Lists for Search Ads were introduced by Google earlier this year enabling us to use remarketing targeting options on search campaigns. Provided you already have the remarketing pixel implemented across your whole site, multiple audience [...]

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      in
    • PPC,
    • posted on 13 November 2013
  • News

    Universal Dynamic Search Ads Roll-Out: The Pros and Cons of DSAs

    After two and a half years of preparation and 18 months in beta testing, Google AdWords have made Dynamic Search Ads (DSAs) available to all its advertisers. This offers great potential to marketers, but as the widespread launch has [...]

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  • Insights

    Benefits of LinkedIn in a B2B Marketing Landscape

    LinkedIn has more than 10 million users in the UK, with an incredible 4 out of 5 British professionals now using the site. It distinguishes itself from the other social networking sites by having a distinctly professional focus, which [...]

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