SEO posts

  • Insights

    SEO vs PPC: How To Distribute Your Efforts

    Search engine optimisation is a long-term process, while pay per click can deliver very quick results. If you like, SEO is the tortoise to the PPC’s hare. Ideally, you’d like to have both working for you in perfect harmony but, in reality, resource and budget constraints may leave you with decisions to make about where to focus your efforts.

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  • Insights

    Is your SEO really working?

    These days, successful promotion strategies are generally based around three elements: content marketing, paid advertising and search engine optimisation (to garner organic search results). Even though the importance of content marketing is now widely appreciated, realistically, you may wait a long time if you rely on that alone for results.

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    • SEO,
    • posted on 08 December 2017
  • Insights

    Linkbuilding best practice ideas

    If you’ve been around since the early days of search engines, you’ll probably remember the time link-building was a crucial part of search engine optimization. Now, it’s back, in an updated form, with an emphasis on quality rather than quantity. That means that link building can be a valuable SEO tool and so it’s worth learning how to use it effectively.

    Here are four tips on how to generate high-quality backlinks.

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    • SEO,
    • posted on 08 December 2017
  • Insights

    How SMEs can use Instagram Stories

    Video and the internet were pretty much meant for each other, but not everyone wants to go to the effort and expense of producing professional-quality YouTube videos. Fortunately, there are now plenty of other ways you can make use of the benefits of video in a less resource-demanding format.

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  • Insights

    Avoid guilt by association: Twitter and spam

    Back in the days before the internet, Monty Python’s famous “spam” joke, was harmless fun. These days, spam is the bane of the internet and has made its way out of our email inboxes and into our social media accounts.

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    • SEO,
    • posted on 13 October 2017
  • Insights

    3 Optimisation Tips for Voice Search

    The overwhelming takeover of mobile devices for people using the web has obvious implications for how people use search in the real world, meaning that mobile users are far more likely to use voice search than those searchers who are sitting at desks. That being so, modern SEO is, in part, about optimising websites for voice search. Here are three tips as to how to do this.

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    • SEO,
    • posted on 08 September 2017
  • Insights

    Should you focus on evergreen or topical content on your blog?

    Updating your website regularly is vital if you want to reach (and/or stay at) the top of Google’s search results. There is a question, then, about deciding what sort of content to upload and, in particular, whether to use evergreen content or topical content.

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  • Insights

    How far should you push your web notifications?

    Email marketing is a useful tool, but the harsh reality is that it’s getting harder and harder to get people to open emails at all, let alone take action on them. Most people have now gone past the point where email is exciting and pleasurable and for some it has even become a source of stress.

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    • SEO,
    • posted on 25 August 2017
  • Insights

    How e-commerce brands can improve their search engine visibility

    We all know SEO is important and we’ll assume that you’re already familiar with basic strategy, meaning that from a technical perspective you’ll have covered off points such as page speed and ease of navigation and you’ll have worked out a way to provide great content at regular intervals.

    Now, it’s time to step it up a gear and move your website even further forward because, in SEO, every step up the rankings is a gain, sometimes a very meaningful one.

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    • SEO,
    • posted on 24 August 2017
  • Insights

    SEO internal links in footer: How many should I be using?

    In the early days of Google, SEO strategy was largely based around a combination of keywords and backlinks. Its simple nature was easily exploited by practitioners of black-hat SEO, forcing Google to counter-attack by updating its algorithms. Currently, keywords and backlinks are rather more minor components of an effective SEO strategy, but it’s still rather too early to write them off completely and they both potentially do have some uses.

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    • SEO,
    • posted on 17 August 2017
  • Insights

    Instagram for Business: Tips and Tools

    Instagram has a massive 500 million active users, 80% of whom live outside of the United States. 300 million are active every single day, which shows how important Instagram can be as a platform for businesses as well as individuals.

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  • Insights

    Why brands need to get clued up on voice search

    The reason why brands need to get clued up on voice search can be summed up in one word: mobile. Speaking a query into a mobile device can be far easier than tapping it in using a tiny keyboard, so much so in fact that, according to Google, about a fifth of searches made from Android devices were made using voice search.

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    • SEO,
    • posted on 22 June 2017
  • Insights

    How to target quick answers with structured content

    Internet users are always focused on speed, and Google is well aware of this. Therefore, in addition to rewarding website owners who ensure that their websites quickly serve users with the content they require, Google is working hard to deliver “quick answers” to straightforward questions.

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  • Insights

    SEO vs PPC: Where to invest

    In the early days of the internet, there was very little content available online. Now, it can be so hard to find relevant content is because there is so much out there. Hence, brands generally need to put in a bit of effort to get their content seen by the world. In practical terms, this means either or both of search engine optimisation (SEO) or pay-per-click advertising (PPC).

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  • Insights

    Four SEO Errors That Can Really Hurt

    SEO is the tool that supports your content marketing and so, if you get it wrong, you can get into a whole world of pain with your search rankings. Here are four mistakes you could be making, which could be stopping you from reaching the precious number one spot.

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    • SEO,
    • posted on 16 May 2017
  • Insights

    Get the best exposure for your website content

    Up until relatively recently, search engines inadvertently encouraged the production of low-quality websites. The early algorithms focused on technicalities such as the use of keywords and backlinking, which made it possible for content-poor websites to get to the top of the search rankings by means of black-hat SEO techniques such as keyword stuffing and paid, promotional link exchanges.

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  • Insights

    How and When to Disavow Backlinks

    Backlinking has always been an important part of SEO, but the way to make the most of it has changed massively over the years. In fact, you could even arguably say that at this point in time the right approach to managing backlinks is exactly the opposite of what it was in the early days of the internet.

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    • SEO,
    • posted on 28 April 2017
  • Insights

    3 mobile SEO errors to avoid

    Mobile devices, nowadays, are used for internet access when people are at home as well as when they are on the move. As a result, incorporating mobile into an effective SEO strategy has long since ceased to be optional. Nevertheless, there are a number of common mistakes made by SMEs in particular that can really hurt your ranking. Here are three of them…

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    • SEO,
    • posted on 28 April 2017
  • Insights

    4 essential SEO and PPC tools

    Software creators have cottoned on to the fact that SEO is the focus of many website owners. As a result, there is a wide range of software options available for practitioners. So, here are 4 SEO tools we love and, what’s more, two of them are free!

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  • Insights

    The future of search and what we can expect in 2017

    The internet is so impossibly huge that finding what is relevant to you has become quite a challenge. Guiding people to the information they need has become the mission of some of the world’s biggest, richest and most influential companies and 2017 could see some very interesting developments in this area.

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  • Insights

    SEO and Social: How Do They Interact?

    It is most likely that social media can benefit your SEO rankings. What may come as a surprise is just how it does so. Here is a very brief guide to the wonderful world of social media and SEO.

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  • Insights

    Get Your Website Optimised for Voice Search

    Since the arrival of Siri in 2010, voice control and, in particular, voice search has come on a long way. Google, Microsoft and Amazon have also thrown their might behind the technology, with Google Voice Search (OK Google), Cortana and Alexa respectively. Because of this, voice may become the new mobile in terms of its importance to SEO.

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  • Insights

    Launch a Facebook competition without breaking the rules

    Launch a Facebook competition without breaking the rules Facebook has become something of a hub for competitions and it’s easy to see why. There are lots of organisations on the platform, many of which have obviously grasped that a lot of people like being offered the opportunity to win something.

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  • Insights

    Top 3 ways to promote your blog

    It’s easy to start a blog with good intentions, but really getting the most out of it takes time and effort. You have to promote your content after creating it or it may well have underwhelming results.
    Here are three ways to promote your blog effectively:

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  • Insights

    The 4 frequently asked questions on Influencer Marketing

    In response to an increased brands desire to collaborate with influencers, here are 4 of the most common influencer marketing questions we’ve been asked this month:

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  • Insights

    Influencer marketing: 4 Quick Tips to give your strategy a kick start

    Whether you’re already equipped with an influencer strategy or have recently secured the budget for this activity, I’ve outlined 4 key tips to help you hit the ground running with your influencer marketing activity in 2017 and onwards.

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  • Insights

    Automating social media posts

    A quick search on a term like “Automate Social Media Posts” will bring up a choice of several tools of various descriptions, all of which aim to make your social life easier, more efficient and more effective by automating various aspects of it. As is so often the case in life, used properly, automation tools can make life easier and free up humans for more productive tasks. The key point is to use them properly.

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  • Insights

    Using Paid Social to boost your influencers content

    The idea of using someone else’s influence and following to promote your own products is nothing new. Its modern incarnation is working with social media influencers. As with any social media strategy, there are some fundamentals which need to be understood in order to make this work effectively.

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  • Insights

    3 Ways Influencer Marketing Supports Your SEO Strategy in 2017

    It’s been about a year, since Google Webmaster Central, back in March 2016, issued a best practice guide to influencers who receive products in return for a review. The post stated that if influencers were to link to the website of the product they’re reviewing, they should use a “nofollow” link.

    Some predicted the end of influencer marketing…

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  • Insights

    Beat Your Competitors with These Local SEO Tips

    One of the quirks of the internet is that, although its very nature breaks down global barriers, it is also hugely important for local businesses looking to connect with local customers. Basically the internet has, to a large extent, taken over from adverts in shop windows and is even ousting the likes of advertising in local papers.

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  • Insights

    2017: Influencer marketing is here to stay

    In the past year, we’ve watched, and even helped launch, the development of the consumer-turned-digital influencer; a new tribe of pseudo celebrities, who’ve become famous brands in their own rights. In response, top brands’ desire to collaborate with influencers has seen a dramatic increase, and according to reports, influencer marketing budgets in 2016 rocketed up by 60%.

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  • Insights

    3 Types of Blog Post to Keep Your Content Fresh

    The trusty blog remains a stalwart of both SEO and content marketing for modern, online businesses. When managing a blog, it is crucial to maintain consistency of presentation (e.g. your readers need to know when to expect your blog to be posted), while keeping the content fresh. Here are three ideas for different types of blogs you can use to ring in the changes:

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  • Insights

    Pinterest introduces Search Ads

    Pinterest has long since moved on from being “the other” social media platform (behind Facebook and Twitter) and is now a well established site with a loyal and active following. Like other social media platforms, it needs to turn user enthusiasm into money and advertising is one obvious way to do this. It is therefore hardly a surprise that Pinterest has moved to introduce search advertising.

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  • Insights

    Boost your content's effectiveness with this SEO info

    In the early days of SEO, getting to the top of the rankings was largely about knowing technical tricks such as keyword stuffing and mass back-linking. This led to Google adjusting its algorithm to make it more effective at seeking out the high-quality content users want, defeating people who were trying just to manipulate SEO criteria to their advantage.

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  • Insights

    Social Media ‘Buy’ Buttons Fail to Impress

    The issue of selling directly on social media has always been a bit of a contentious topic. In theory, it sounds great, as it opens up a new sales channel with a lot of virtual footfall. The reality, however, has conspicuously failed to live up to the dream, with high-profile social media sites either struggling with the challenge (Instagram and Pinterest) or just admitting defeat (Twitter and Facebook). There are two main schools of thought as to why this is.

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  • Insights

    What makes an article go viral... according to science

    Everybody seems to want their content to go viral. The problem is that creating a viral article has long seemed to be as much about good luck as about good judgement – until now. Neil Patel has scientifically analysed almost 12,000 of last year’s viral articles to work out just what it is that sets them apart from the competition.

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  • Insights

    4 Tips for Writing Irresistible Blog Post Titles

    If you want to capture the attention of people who are busy deciding which of the millions of web pages out there deserves their time, you’d better get very good at writing effective titles for your blog posts.

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  • Insights

    E-Commerce: Get More Sales From Your Mobile Customers

    Smartphones and tablets are everywhere and used by people of all ages. While it’s unlikely that B2B sales transactions will be greatly influenced by this in the near future, in the B2C world, it’s becoming increasingly important to tap into this mobile channel.

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  • Insights

    5 Ways Virtual Reality will Impact SEO in 2017

    Virtual reality will transform digital communication with a seismic impact on SEO and Digital Marketing.

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  • Insights

    Bing Introduces Native Ads

    Bing has recently joined Yahoo and Google in offering native adverts. At this point, they are only available for advertisers in the U.S. but it’s likely they’ll be rolled out globally in the future. Here’s a quick summary of what you need to know about this move..

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  • Insights

    Google Tests Mobile-First Indexing

    The majority of Google searches take place on mobile devices, yet – until now – Google usually uses the desktop version of a website to rank its content and relevance in search results.

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  • Insights

    Google Announce New Search Index

    Google have announced it is splitting search index into separate versions:

    1. A rapidly updated mobile index – the primary index
    2. A secondary index for desktop searches

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  • Insights

    SEO Website Audits: What You Need to Check

    Having a thorough audit of your website is something every business should periodically do. Content audits, usability audits and SEO audits are especially important, so consider scheduling them in every 6 months or so to ensure your website is performing at its best and your content is serving your customers and driving traffic to, and interest in, your brand.

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    • SEO,
    • posted on 27 September 2016
  • Insights

    Internal signals done right: fixing your internal links (and a free tool)

    We’re pleased to announce the launch of our internal link tool which is now free to use for everyone. Read on for the use-case and how to use.

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    • SEO,
    • posted on 21 September 2016
  • Insights

    5 SEO Myths to Leave Behind

    There is an awful lot of information about search engine optimisation on the internet. Some of it is accurate, some outdated, and some is downright dangerous. So we wanted to take a look at some of the most prevalent myths that people believe about SEO, such as whether link building still needs to be done, and whether ‘Yeah, we did some SEO last year’ is sufficient.

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    • SEO,
    • posted on 08 September 2016
  • Insights

    6 Chrome Browser Extensions to Make an SEO’s Life More Streamlined (and Far, Far Easier)

    Effective search engine optimisation often involves carrying out certain tasks repeatedly to achieve the best results. Difficult to automate while still maintaining quality, SEO work can be repetitive and involve calculations and judgements based on facts that are not immediately accessible. Unless you use the right tools.

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    • SEO,
    • posted on 31 August 2016
  • Insights

    Improve Your Facebook Organic Reach

    In June, Facebook issued an update to its algorithm that decides what its users see in their news feed. Admitting it “may cause reach and referral traffic to decline for some Pages”, Lars Backstrom, their Engineering Director, explained that the site was going to prioritise personal updates from friends and family over Page posts from brands and businesses.

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  • Insights

    The Death of the Facebook Like

    Facebook’s organic reach has been steadily declining. Find out everything you need to know, including how to improve your reach and the effectiveness of paid ads.

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  • Insights

    Google to Reduce Rankings of Mobile Sites with Pop-Ups

    More webmasters now understand the importance of making their websites accessible to mobile users, so much so that Google is removing the ‘mobile-friendly’ tag from their search results as it is no longer necessary. However, Google has identified another area of website building that is getting in the way of people enjoying their mobile browsing experience: intrusive interstitial ads.

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  • Insights

    The Aftermath of the Google Update

    The recent surge in brand and influencer engagement, caught the attention of Google, who released advice on the best practice for influencer and brand collaborations, in order to ensure that content is both helpful to users and of course complies with the official Google Webmaster Guidelines.

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  • Insights

    How Voice Search is changing SEO

    More and more people are using voice searches on their devices. These are the ways in which this is affecting - and will affect - SEO.

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    • SEO,
    • posted on 15 August 2016
  • Insights

    Link Building Mistakes to Avoid

    A recent study by Stone Temple Consulting has reinforced what has been understood for some time: that backlinks still play a significant role in search engine ranking factors. But actually gaining more backlinks to a website has become a little more complicated in recent years, as Google has clamped down on some of the more spammy ways of building links.

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    • SEO,
    • posted on 29 July 2016
  • Insights

    Are you ignoring 74% of all online sharing activity? Everything you need to know about Dark Social

    We all love to track how people find our websites online (that’s not just us, right?) so that we can learn about what is effective and what is a waste of our time. However, an increasing awareness of ‘dark social’ traffic is making it clear that there is an awful lot going on that we don’t understand.

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  • Insights

    9 Steps to Getting the Best from Local SEO

    When thinking about digital marketing, many firms are aware of the importance of search engine optimisation. However, local SEO is frequently overlooked, when it actually carries significant importance in the ‘findability’ of a business online.

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    • SEO,
    • posted on 28 June 2016
  • Insights

    How to Run a Successful Influencer Outreach Campaign

    Influencer marketing has evolved drastically over the last decade. Part of the reason for this is the breadth of value that a successful influencer marketing campaign can have; social media, content marketing, PR teams, you name it- they’re all developing outreach strategies!

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  • Insights

    Backlinks Still Important in Website Traffic

    A recent study, carried out by SimilarWeb and Majestic, has found that the number of referring domains is still important for a website’s traffic levels. The teams analysed half a million backlinks from 100,000 websites to establish whether or not there was a correlation between referring websites and traffic in January 2016. The websites studied were the top 100,000 in the world, according to referral, social and PPC traffic.

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    • SEO,
    • posted on 03 June 2016
  • News

    Google Expands Length of Titles and Descriptions in Organic Search

    SEOs are reporting that Google has made a considerable change to the way it displays its organic search results. The titles and descriptions have been extended in size, displaying more information about a website before a searcher clicks.

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  • Insights

    How to Rank Within Google’s Featured Snippet

    If you’re a search professional or work within a search team, then the chances are you will have heard of Google’s featured snippets. These featured snippets essentially provide the searcher with a direct answer to their query. The answer is pulled directly from the site in question, and is displayed at the top of Google’s search results.

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      in
    • SEO,
    • posted on 16 May 2016
  • Insights

    The Aftermath of the Google Update

    You’re likely to be aware that a few weeks ago the recent surge in brand and influencer engagement, caught the attention of Google, who released advice on the best practice for influencer and brand collaborations

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  • Insights

    Google has issued new manual penalties for unnatural outbound linking

    In the last few days Google have targeted brands giving away products in exchange for reviews and links. Google’s team issued numerous outbound linking penalties, directly related to the warning recently issued for bloggers to disclose free product reviews, and utilise nofollow links.

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  • Insights

    Get More Traffic to Your Blog With These 14 Tips and Tricks

    Every business that has a blog wants to increase the amount of traffic it attracts. After all, why put all that effort into creating content if nobody’s going to see it?

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    • SEO,
    • posted on 18 April 2016
  • Insights

    How the SEO Game is Changing (and What You Need to Know)

    ​It can sometimes seem like SEO advice is constantly changing. And it’s true, there are new guidelines, suggestions and penalties all the time. However, there are also great recommendations that are likely to stick around for the long term… How do we know which to pay attention to?

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    • SEO,
    • posted on 24 March 2016
  • Insights

    Top 17 questions to answer before launching your SEO campaign

    Launching a new SEO campaign can feel overwhelming. There are so many factors to take into account to ensure an all-round success that missing something out could jeopardise the entire strategy…

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    • SEO,
    • posted on 24 March 2016
  • Insights

    ​Selective Content Creation: How to Identify What to Write

    There is a danger, when planning a content marketing strategy, of creating any old content for the sake of it. It is important to understand that just posting a new blog article or video is far less important than what the video or post actually contains.

    There are several useful steps that can be taken to identify what content your website actually needs.

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  • Insights

    ​4 Common Mistakes by SEO Newbies

    In SEO as in life, a small amount of knowledge can be a dangerous thing. People new to the field face a steep learning curve and risk making considerable errors while they are gaining their knowledge.

    We have put together these tips for rookies in the SEO industry. Whether you are in-house, agency or going it alone, you will find information you’ll be glad to know.

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    • SEO,
    • posted on 28 January 2016
  • Insights

    SEO Reporting Using the Visibility Score

    There have been many articles over the last few years about how it is no longer a good idea to report on keyword rankings, this Whiteboard Friday from February 2014 highlighted several far more important metrics to concentrate on when reporting on SEO progress.

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    • SEO,
    • posted on 26 January 2016
  • Insights

    Back From the Dead Link Building: A Quick Way to Reclaim Lost Backlinks

    Websites naturally “lose” backlinks periodically when pages on a website are moved or taken down, and the URL is not redirected.

    This post will give you a quick remedy in reclaiming those ‘lost’ links…

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    • SEO,
    • posted on 19 January 2016
  • Insights

    The Top 7 Wordpress Plugins Every Blogger Needs

    For bloggers, or any brand website that hosts a blog, there are a range of plugins that can help to not just customise a site, but also optimise it for SEO and social media marketing. Here are some of our favourites.

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  • Insights

    ​Backlinks to Avoid: SEO for SMEs

    When websites and blogs link to your business site, this can boost your search engine presence. Google can consider a backlink to be a recommendation for your website and will increase its search engine positioning according to the number and quality of the backlinks you receive.

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      in
    • SEO,
    • posted on 22 December 2015
  • Insights

    How to win at SEO in 2016: what can we learn from 2015?

    Digital marketing scaremongering became rife as 2015 evolved, from the looming mobilegeddon announced early in 2015, to the drastic growth of ad blocking going into overdrive later in the year. But what did it all mean for SEO?

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      in
    • SEO,
    • posted on 16 December 2015
  • Insights

    Google Human Rating Guidelines: What Makes a Site Poor Quality?

    Google has released a copy of the guidelines it gives to ‘evaluators’ to assess the quality of websites. Evaluators’ assessments of the quality of a website do not affect that site’s Google ranking; instead, it is used to measure the success of algorithm changes and ranking experiments.

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  • News

    There’s an Upcoming Penguin Update: How to Prepare

    Google has a range of now-well-known algorithms that affect the positioning of websites in their search-engine results. One of these is Google Penguin, which takes into account the quality of the websites that link to others, to judge a site’s quality and authenticity. Poor-quality backlinks can have a detrimental effect on a site’s search-engine position, while high-quality backlinks can boost a site’s results.

    Read more
  • Insights

    E-Commerce and Retail on Twitter: A Month-By-Month Guide on Engaging Customers in Q4

    It’s a crucial time of year for e-commerce and other online businesses to engage their customers and prospects in the run-up to Christmas. Twitter has worked with Conversion to analyse tweets sent between September and December last year, to look for patterns in the ways customers and brands interact.

    Read more
  • Insights

    What Google’s New AI, RankBrain, Means For SEO

    Google is great at finding answers to questions that millions of people out there most likely already asked before. Now imagine what happens when you ask Google something it has never seen before?

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    • SEO,
    • posted on 12 November 2015
  • Insights

    Prepare Your E-Commerce Business for the Christmas Rush: 10 Tips to Succeed with Online Sales

    With just a few more weeks until the festivities peak, e-commerce businesses need to prime their websites for a potentially huge rush of traffic.

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  • Insights

      There is a lot to consider when building a brand-new website. However, something that is frequently overlooked is the inclusion of important SEO factors. Most people building a new site will be keen for it to rank highly in [...]

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    • SEO,
    • posted on 20 August 2015
  • Insights

    Improve Landing-Page Conversions with these Top Tips

    Landing pages are webpages specifically designed to welcome visitors to a website. Frequently, they are tailored according to the referral source, so that people who arrive at your site having clicked a PPC ad see a landing page that [...]

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    • SEO,
    • posted on 14 August 2015
  • Insights

    Are These 5 Common Obstacles Getting in the Way of Your E-Commerce Sales?

    Every e-commerce store should consistently be looking for ways to increase their conversions and sales. There are a number of ways to boost these stats, but sometimes some important factors are overlooked.As well as looking for opportunities to improve a [...]

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    • SEO,
    • posted on 10 August 2015
  • Insights

    New Google Panda Refresh: 4.2 is Here

    10 months after the last Google Panda rollout (Panda 4.1), Google has confirmed that Panda 4.2 began its launch in July.Don’t worry if you didn’t notice… Unlike some of its previous updates, where many brands’ site rankings dropped or [...]

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    • SEO,
    • posted on 07 August 2015
  • Insights

    Will Keywords in the New Top-Level Domains Give a Ranking Boost?

    As the number of available .com or .co.uk website addresses dwindles, new top-level domains (TLDs) are being introduced. This will give website owners a way to get the URL they really want, without coming unstuck because so many existing [...]

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    • SEO,
    • posted on 06 August 2015
  • Insights

    Optimise Your Mobile Apps for Search Engine Findability

    Many mobile app creators have already got the hang of optimising their apps and descriptions to be discoverable in the Google Play Store or App Store. Using keywords and phrases that users search for, and appropriate tags, helps consumers [...]

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    • SEO,
    • posted on 31 July 2015
  • Insights

    Reputation Management and SEO in Partnership

    Nowadays, business reputations are often built on online reviews and testimonials. When everybody loves your product or service, the abundance of glowing reports can boost sales and improve your reputation, but what if you’ve had a rash of bad [...]

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      in
    • SEO,
    • posted on 29 July 2015
  • Insights

    8 Useful Things You Can Do With Google You Didn’t Know Before

    Even though Google is one of the most useful sites on the Internet, most people only use about 3% of its abilities.Smart Google users, on the other hand, know how to turn Google into a currency converter, a food comparison [...]

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    • SEO,
    • posted on 20 July 2015
  • Insights

    Creating a problem-solving SEO strategy

    As search engine optimisers, we deal with a lot of data. The insights we get from the analytics and tests we carry out can make a significant difference to how a business manages its online presence, yet it’s easy [...]

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      in
    • SEO,
    • posted on 15 July 2015
  • Insights

    Why earning links is still key to SEO success

    Link building has got a bad reputation which as a search engine marketing agency we care about greatly. Years of questionable link-building tactics, in a bid to cheat the system, have made many website owners wary of doing [...]

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      in
    • SEO,
    • posted on 08 July 2015
  • Insights

    5 tips for writing SEO Content

    As content marketing continues to dominate online business, the ability to write in a way that combines writing for both the search engines and your readers is an increasingly in-demand skill.You feel confident in your SEO knowledge, but do you [...]

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    • SEO,
    • posted on 30 June 2015
  • Insights

    How Thinking Like Your Customer Will Get You Better Results

    As an SEO professional, the chances are you probably face technical web issues on a daily basis rather than coming up with more (fluffy) creative ideas. However as an SEO agency ourselves we are working in an industry that [...]

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  • Insights

    10 Things You Need to Do to Reduce Your Website’s High Bounce Rate

    When you look in Google Analytics, how high is your bounce rate? Does it vary from page to page, or based on whether your visitors arrive via organic search or PPC ads?These are stats that you need to be [...]

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  • Insights

    Moving offices? Don’t forget your digital packing list

    ​If you’re moving offices you will have a packing list. Aside from all of the physical elements you will be moving, have you made a list for everything you need to do to move your organisation digitally?

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  • Insights

    Moving offices? Don’t forget your digital packing list

    If you’re moving offices you will have a packing list. Aside from all of the physical elements you will be moving, have you made a list for everything you need to do to move your organisation digitally? Think about local search One [...]

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  • Insights

    Facebook search: first step to Google's demise?

    According to TechCrunch, Facebook is piloting a new feature with some users of its iOS app, where links can be searched for from within the app itself.This move removes the need to search for links on Google and [...]

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  • News

    SEO News - February 2015

    There’s been lots going on recently in the world of SEO, so here’s a quick update on some of the biggest news from the last couple of weeks.Missing & Delayed DataThe last two weeks have seen problems across both Google [...]

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  • Insights

    5 Ingenious and Free SEO Tools to Get Your Site Optimised

    Planning and implementing an SEO strategy for a business can be a complex matter. Once a plan has been established, then measuring and analysing results - in order to then improve on them – is another essential factor for [...]

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      in
    • SEO,
    • posted on 29 August 2014
  • Insights

    The secret to getting links from national newspapers, enhancing your SEO and skyrocketing brand awareness

    Native advertising is a way for brands to promote themselves using content or ads that resemble their surroundings. So, on Buzzfeed for example, native advertisers might produce humorous list posts and, in The Guardian, they could create authoritative-looking feature articles.

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  • Insights

    Free Tools for Local SEO Success

    Businesses with brick-and-mortar premises can benefit considerably from investing some time and energy into capturing local search engine attention. In our Guide to Local SEO, we detailed on-site and off-site tips to gain maximum benefit from [...]

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      in
    • SEO,
    • posted on 08 July 2014
  • News

    Google Business View

    Google Business View, also known as Google Maps Business View, allows people to explore local businesses via a 360 degree virtual tour of their interior. As with Google Street View, customers can zoom in and scroll around to explore the [...]

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  • Insights

    How to build a more natural backlink profile

    Google is continuing on its mission to get rid of sites which gained their place at the top of the search engines by excessive manipulation of backlinks that were created by automated or spammy processes.While such backlinking tactics may have [...]

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      in
    • SEO,
    • posted on 10 May 2013
  • Insights

    Guest Blogging for SEO and Targeted Visitors

    Guest blogging is a powerful and effective way to expand your reach, build your brand and make connections with other people and businesses. When done correctly, you will find that you get new, and highly targeted, visitors to your site [...]

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  • Insights

    Google Analytics #1 – How to Export More Than 500 Rows from the New System

    Hi analytics lovers! My name is Mike and I'll be running through some cool Google Analytics tips that can make your analysis of the world of search that bit more useful.First off, I thought I'd talk a little bit about [...]

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