Creating a new social media presence: A new business guide

05 May 2015

A lot of advice is available online for increasing Facebook reach, boosting Twitter followers, and so on but, for brand new businesses with no social presence whatsoever, it can be difficult to know precisely where to start with social media marketing.

Is it too late to make an impact? Is it possible to start from scratch when many brands are so well established?

While it may be difficult to start from zero – early adopters often tend to find it easier to gain popularity – it is certainly not impossible. Get going with these top tips:

1. Don’t try to do everything

If you are launching your new brand on social media, don’t open an account on every social network you can find. You want to grow a comfortable social presence, and you can do this best on two to three networks to start with.

Is your brand very visual? Perhaps focus on Pinterest and Instagram.

Do you love creating videos? Look at Vine and YouTube.

Is regular, frequent content part of your plan? Consider Twitter and Google+.

2. Have a strategy

Don’t make your life harder by opening social media accounts and shooting at moving targets in the dark. Identify what you want to achieve and create a plan to achieve it. Following this strategy – and adapting it when necessary – will get you to where you want to be.

3. Research your audience and act accordingly

Look at the demographics of your ideal customer and use the information you glean to set yourself up on the networks and websites where your target customer is most likely to be.

4. Consider using social media as your customer service platform

If you are not set up with customer support helplines or a CRM platform, make the most of your social presence to manage customer service where you are. This not only makes you easily accessible to your clients and users, it can also increase your visibility and reputation, when you prove yourself to be a useful resource.

5. Don’t lose sight of your voice and your vision

If you try to follow all the advice on the web, you can find yourself heading up a faceless brand with no personality, which is not a route to social media success. Sure, you might be posting at the correct times or using the best buzz words, but have you lost sight of your brand identity?

Keep some authenticity in your social communications so that they vibe with your vision for your new business. That is what attracts the genuine customers and enthusiastic brand ambassadors who can help to build your social presence effectively.