4 Tools for Content Marketing Inspiration

22 June 2015

Sometimes, content ideas flow thick and fast; there’s plenty of industry news and lots to talk about.

Other days, however, coming up with an idea for a blog post seems impossible. You know there must be something to write about but you’re stumped as to what it is…

You’re not alone. In fact, it’s a really common problem. The good news is that, frustrating as it is to run out of ideas, there are plenty of online tools available to kickstart your imagination and inspire you.

Here are four of our favourites:

1. Google Trends

What are people talking about? What are people in your country searching for on the web today?

Google Trends answers these questions and more. Here is the current result for the category of entertainment:

The graphs on the right give an indication of the topic’s popularity over the previous 24 hours, and users can click on any result for more detailed data, including the region where people are most interested in the topic, related queries, search-interest stats and number of news articles.

Blog post ideas can be created from the currently trending topics.

2. Social Crawlytics

Social Crawlytics is a site where you can enter any web address to see an analysis of its top-performing posts.

At the top of the page, the number of social shares the site has received is broken down by network and, in a separate chart, Social Crawlytics displays the website’s posts that have received the most shares.

In terms of finding blog post inspiration, the information gleaned from Social Crawlytics can provide new ideas for topics to write about that a competitor’s site has already shown to be popular.

3. Google Suggest

When you search the web, Google autocompletes suggested keyword combinations that are searched for frequently. At the bottom of the search results, more common keyword and phrase searches are linked to.

While these are mainly used to save time when searching, they can also be very informative for content creators who might be looking for new topics to write about, or new angles on industry topics.

4. HubSpot’s Blog Topic Generator

This tool is effective and fast. You enter three key terms about your industry or niche and HubSpot comes back to you with five potential blog post titles.

Even though they are not always grammatically perfect, the suggestions can be easily adapted and can be a great starting point for new content ideas.