7 Ingenious Ways to Repurpose Your Old Blog Posts

14 September 2015

7 Ingenious Ways to Repurpose Your Old Blog Posts

As more and more businesses embrace content marketing, thousands of blog posts, video tutorials, webinars and articles are being produced every day. Each piece of content can lead to new attention to your business, providing leads, boosting brand awareness, and encouraging social shares and attention.

But, in the rush to create new content, old content sometimes gets forgotten. Yet it all took time and resources to produce, so it can certainly be worth revisiting this old content to see whether it can be repurposed to produce something newer and better.

In this post, we will take you through seven highly effective ways to repurpose your old content so that, as long as there is a strong focus on quality, it can serve an even more positive role for your brand.

1. Update outdated content

If you have an in-depth blog post that gets a lot of search traffic but is a little outdated, you can refresh this post by adding new information and getting rid of tips or suggestions that are no longer recommended.

2. Turn your blog posts into podcasts

Some bloggers record their blog posts as audio and embed a link within the post to offer site visitors an alternative way to digest the information.

In this post, Convince and Convert offers this option:

3. Share old blog posts on Linkedin Pulse

LinkedIn Pulse offers the opportunity to publish articles and potentially increase the reach of your content within the professional networking site.

It is proving to be a popular option for sharing high-quality content, and can help to position the author as an expert or an influencer in their field.

4. Turn blog posts into SlideShare presentations

Another way to expand the reach of a blog post is to turn its key points into a presentation that is published on SlideShare.

Rather than producing slides full of dense text, pick out the main points of the article and summarise them clearly, providing a link to the full content at the end of the presentation.

5. Create individual blog posts for each point in a ‘listicle’

If you have list posts on your blog, such as ’10 tips for gardening in September’ or ‘7 ways to cook with less salt’, take each point on those lists and dedicate an entire blog post to each idea.

6. Turn blog posts into infographics

If you have ‘how to’ blog posts or tutorials, or posts rich with data and facts, commission or create infographics that display the same information in a visual format.

Infographics are highly shareable and make data accessible in a different way.

7. Put your blog posts together to create an ebook

If you have a series of blog posts that follow the same pattern or are all interrelated, consider putting them together and editing them to create an ebook to demonstrate your specialist knowledge or to help your customers with questions you are frequently asked.