Twitter Introduces Twitter Moments to UK Audience, To Mixed Reactions

22 December 2015

Twitter Introduces Twitter Moments to UK Audience, To Mixed Reactions

In October of this year, Twitter introduced a new feature, Moments, to its US audience. Now, it is available to UK users on desktop and mobile devices.

Twitter Moments gathers the most popular stories of the day, sharing the most useful and interesting posts on those stories with interested users. They are curated by Twitter staff, former journalists who aim to put together the best posts for users who may feel overwhelmed by their timeline, or who want a quick update on the day’s tweets.

As Joanna Geary explained in a blog post, “Twitter is absolutely part of the national conversation in UK across everything from sports to TV to politics to local news and music. Previously you may have felt you could only keep up by following thousands of accounts; with Moments, we do that for you. And while a single Moment is a temporary follow, it’s a great way to find out about fellow users you might not normally connect with. It’s all about making it simpler and easier than ever before to get the very most out of Twitter.”

To use Moments on a mobile, users click on a lightning bolt icon. On the Twitter desktop homepage, there is a new menu item to the left of the Notifications tab.

Users can then scroll through the stories, which are divided into sections, to tune into the news and entertainment stories “that matter right now”. Clicking on a single moment will take users to a range of tweets and other media, such as GIFs and Vines, related to that story.

Individual tweets can be favourited and retweeted as usual, and Moments can also be followed, if users want regular updates on a breaking news story or live sports event to be integrated into their timelines.

However, not all users are fans of the new functionality, many annoyed that its positioning on the web, where the Notifications tab used to be, interferes with their use of the site. Others have complained that it is unnecessary, as their timelines already keep them abreast of the latest news and relevant stories.

In terms of sentiment analysis, Topsy shows 63 tweets including the words ‘hate Twitter moments’, and just 34 for ‘love Twitter moments’, but it is early days and, as people adapt to the new feature, its popularity may increase.