10 Ways to Optimise Your Facebook Page Today

08 January 2016

Facebook Pages are used by businesses, organisations and brands to promote what they do and share relevant content with their audience.

But, as posts’ organic reach drops, brands need to do all they can to ensure that their content reaches as many of their fans as possible.

One step that businesses can take is to ensure that their Facebook Pages are well optimised, which can help to improve SEO and boost relevance in internal Facebook searches.

  • Make a visual impact: upload your most recent logo and an eye-catching cover photo.
  • Fill out your complete profile: whenever Facebook gives you the opportunity to write what your business does, where your customers can find you, and so on, include all relevant information. Brick-and-mortar businesses can include details such as opening hours and their physical address, too.
  • Choose your vanity URL: don’t be satisfied with a Facebook Page web address that ends in a long list of numbers. Personalise the URL with your business name or keywords to make it memorable and recognisable.
  • Optimise for keywords: be careful not to sound spammy and fill every space with a keyword that’s relevant to your business, but do try to include carefully chosen, targeted wording in your URL, Page title and / or About Us section that will help customers or fans to find your Facebook Page.
  • Include a call to action: Facebook offers Page owners the chance to include a call to action on their Page, where they can direct fans to get in touch, to sign up to an email list, to make an online booking, to use the brand’s app, to go shopping or to watch a video. Make full use of this functionality.
  • Include your phone number and physical address to gain local SEO benefits.
  • Respond to comments and messages: Facebook has started monitoring how many messages brand Pages respond to, and how long it takes them to do so. Pages can get a special badge to display if they respond to 90% of messages within 5 minutes of receiving them.
  • Encourage customers to leave reviews: this adds user-generated content to a Facebook Page and provides social proof to potential customers who may be considering using your services.
  • Link to your Facebook Page from your website and your other social media profiles.
  • As well as linking to content elsewhere, share content such as images and videos directly to Facebook, hosting the media natively on the site.