5 SEO Myths to Leave Behind

08 September 2016

5 SEO Myths to Leave Behind

There is an awful lot of information about search engine optimisation on the internet. Some of it is accurate, some outdated, and some is downright dangerous. So we wanted to take a look at some of the most prevalent myths that people believe about SEO, such as whether link building still needs to be done, and whether ‘Yeah, we did some SEO last year’ is sufficient.

1. SEO is a con

It’s tempting to call this a semi-truth because, let’s face it, there are SEO scammers all over the web. Pay them $99 a month and you’ll be at the top of the Google results for your chosen search term… And it’s a lie.

However, genuine search engine optimisers most certainly exist, and work hard in a highly technical and nuanced job that requires up-to-date knowledge and solid experience. Just because an industry has less-than-honest people associated with it does not mean that that industry, or other individuals and companies within it, are not trustworthy. Do your due diligence when researching potential SEOs, and don’t go for the cheapest option you can find.

2. SEOs shouldn’t engage in link building any more

It’s true that the role of link building in SEO has changed over the years. Vast numbers of poor-quality backlinks to a website’s homepage no longer have a place in modern SEO, but carefully liaising with other website owners and sharing content that showcases your work or your expertise are a form of link building that is acceptable and doesn’t break any rules.

3. ‘We did some SEO last year, that should be fine’

Optimising a website for search engines is an ongoing task that cannot be done once or twice and then forgotten about. Sure, there can be intensive periods of content audits and optimisation audits, but the ongoing tasks need to carry on the whole time.

Think of it this way: do you think your competitors ‘did SEO once last year’ and then stopped? Do you think the four blog posts you wrote in Q1 of 2015 will still be bringing new attention to your blog if it’s been silent ever since?

SEO needs to be a continuing effort that constantly strives for improvement and updates.

4. You just need to keep creating content, that’s all

Content is incredibly important, and it should be produced and published regularly on your website or blog. But, on its own, it is not sufficient to carry your entire SEO strategy effectively. On-site and off-site optimisation should always be on the minds of search engine optimisers, as should building relationships with influencers, the media, bloggers and popular characters on social media to gain new visitors and customers over time.

5. Guest blogging is dead

A while ago, Matt Cutts declared that guest blogging was no longer advisable as a link-building tool. This was due to poor-quality SEOs abusing it and creating private blog networks that existed purely to link to each other.

However, guest blogging as a form of relationship building and as a way to introduce your content to new people is still valid, and the backlinks do count, as long as they are from a relevant, good-quality site.