How to Promote Your Blog Posts for Maximum Exposure

14 October 2016

How to Promote Your Blog Posts for Maximum Exposure

Creating content for your blog is only part of a successful strategy. You know you need a brilliant title that explains what you are talking about concisely, and you might want to include subtitles or bullet points to break the page up in a visual way.

But hitting publish is actually just the start because, if you want people to read and share your work, you have to promote and publicise it extensively yourself.

If you want your posts, videos, infographics and other types of content to gain traction, having a social sharing framework in place is essential.

Pre-publication

Make sure your site has been optimised so that, when your posts are shared socially, the image shows up in the tweet or Facebook post. Then, before you hit publish, ensure your blog post has a great image. You might want to create one that incorporates the post’s title as text, or you may want a simple visual image.

Within your posts, don’t forget to include calls to action, including calls to share the post socially. You want to encourage others to share your content rather than just relying on your own updates reaching your fans.

For each post, create two or three different Twitter-length titles that you can test on social media. Later, you can share out the link to your post using the different headings, creating variety and testing different approaches.

Post-publication

When you publish new content, you might have plugins or software that automatically shares it to Facebook and Twitter. However, you can’t rely on this alone. Use your social scheduling software to schedule posts every few hours on Twitter for the first day, once or twice on day two, and again a week later. For Facebook, you may share once on day one and once a few days later.

Then, if you use software like Buffer or Meet Edgar, you may want to add the post to your list of posts to go out again in the future. There are also Wordpress plugins that will share posts from the past on a random schedule.

You can also take advantage of your image at this point by sharing it on Pinterest, with a link to your post, and by sharing the post’s image or a screenshot of it on Instagram.

Share your post on LinkedIn as soon as it is published and decide whether any of the LinkedIn groups you are in would find it relevant and useful. If so, share away (don’t spam!). The same applies to Facebook groups and Google+ Communities, if you are in any that haven’t yet given up the ghost.

Finally, consider promoting your posts on social media. Paying to boost the visibility of your cornerstone content or something especially exciting, topical or useful can get you attention from new potential fans as well as those who already ‘like’ your Facebook Page.