5 Inbound Marketing Mistakes You Keep Falling For

15 December 2016

5 Inbound Marketing Mistakes You Keep Falling For

Inbound marketing can transform the way you connect with potential new customers. Unlike the direct approach needed for a successful outbound marketing campaign, you need to employ a far more human, helpful, and empathic approach.

Successful inbound marketing is about attracting customers to you and gently coaxing them to buy, it is not about shouting at them. But, sometimes, inbound marketers over look this and end up making mistakes in their approach that run the risk of losing a sale completely.

There are a key number of mistakes that you should watch out for in particular to ensure your inbound marketing is a complete success.

1. Biting off more than you can chew

It is very important to plan your inbound marketing campaigns and not just rush straight in. Trying to optimise your blog posts, engage with audiences on social media, segment email lists as well as writing a wealth of new blog posts can be a lot to take on all in one go. Plus, if you rush to get all of this done at the same time, you run the risk of doing it badly.

Know exactly where your needs are greatest before jumping on every bandwagon.

2. Neglecting your blogging capabilities

If writing doesn’t come easily to you, or you find it too time consuming, or perhaps even unnecessary, find a way to outsource your blogging needs. Engaging and well-thought-out blog posts can attract new audiences as your posts are shared across social media platforms.

3. Ignoring your customers’ views

You care about what your customers say about you, right? So why do so many brands forget about the overall importance of reviews?

Take care with your testimonials, and share them far and wide. Your sales people may have the gift of the gab, but it is the genuine reviews of genuine customers and clients that help to sell your business.

4. Failing to measure your results

Inbound marketing offers the perfect platform from which to measure your metrics. You can gather truckloads of information from your blogs, your comments, and your social media engagement, but knowing how to make sense of these figures is key.

Metrics should be measured on an ongoing basis. Data from blog posts, for instance, can show which topics are popular with customers, but are not yet converting. You can then think about experimenting with calls to action or social platform pay per click campaigns if you want to broaden your reach.

5. Forgetting the human touch

Whatever you are selling, at the end of your transaction is another human being. Take their needs to heart and treat them as more than just a customer.

The value of your interactions is priceless, and by offering a much more engaging attitude than your competitors do, you will build relationships that can last for a long time to come.

There are always news ways to approach your inbound marketing, and new skills to learn. Mistakes can, and often are, made but by consolidating and strategising your approach, you can have a fully cohesive way of ensuring that all your customer interactions are productive and positive for everyone involved.