Facebook Advertising Get More Bang For Your Budget

04 January 2017

Facebook Advertising Get More Bang For Your Budget

If you want your content to be seen on Facebook, you can focus on organic reach but may only have limited success. Paying for advertising on the site can be a more effective way to get your fans and potential customers to see what you have to offer. So, when you are advertising on Facebook, you need to focus on getting the absolute best value for your money.

Target with precision

Facebook knows a great deal about its users and is therefore in an excellent position to put your advert in front of people who could be really interested in your product or service. The demographic data it gathers is second to none, and you can add to that by putting tracking pixels on your website or creating audiences from your email list. Then, when you tell Facebook who your target audience is, it can do a decent job of showing them your wares.

Remember the basics of selling

Facebook can drum up leads for you, but it’s your job to sell to them. Make sure that once the user clicks on your advert, they get what they hoped for – or more. Keep it simple - a quick headline spelling out the answer to the question “What’s in it for me?”, a nice image, and something to support your headline claim.

If you don’t have any testimonials or statistics of your own to back up the claims you make on your ad, use more generic statistics that are still relevant. For example, if you want people to download information on a household-cleaning gadget and you don’t yet have customer reviews to highlight, you could quote statistics from a reputable source about how many people wish they could spend less time cleaning their house. Then, seal the deal with a customised call to action.

Test

Creating an effective Facebook advert is a bit like dating in that you usually have to kiss a few frogs before you find your perfect match. Use testing to trial at least two variations of the same advert. You can try more at the same time, but this adds complexity; a simpler approach could be to run the “winner” of the first A/B test against another advert, until you’re happy that you’ve found your best contender.