The 4 frequently asked questions on Influencer Marketing

03 March 2017

The 4 frequently asked questions on Influencer Marketing

In response to an increased brands desire to collaborate with influencers, here are 4 of the most common influencer marketing questions we’ve been asked this month:

What is all the hype about?

Referrals or word of mouth marketing has always held great power, team this with the reach of digital platforms and we’re provided exciting opportunities to build responsive and engaged communities. Influencer Marketing is a growing trend for brands across sectors, and despite the hype, from our experience we’ve seen that a well invested, long term strategy can create profitable results.

How do you find the right influencer?

The basis of finding the right influencer lies in identifying and understanding who their audience is, and finally verifying whether these people match your brand’s target audience. It’s essential to make sure that the influencer you’re working with relates to your brands audience profile. Taking your time with this as, researching and understanding the best type of an ambassador to carry your brand message will pay off in the long run.

How long does it take for an influencer strategy to become effective?

Influencer marketing campaigns have the potential to reach millions, and at core are part of a long-term strategy. Authenticity for both influencer and brand is lost if endorsements are fickle, so when it comes to creating a results worthy campaign, it’s essential to create a collaboration which is formed on working with the influencer on an ongoing basis.

What is the best way to track ROI on an influencer campaign?

Providing ROI on influencer campaigns is a long and ongoing industry debate. Despite the difficulties in tracking this activity, when you can measure the efficiency of an influencers efforts in a campaign, you’ll be able to see that it is a very useful method of marketing. There are various ways of measuring effectiveness, depending on the metrics you’re focussing on it could mean observing conversion or awareness. More traditional pointers would be, looking to track ranking positions in Google or more specifically rankings for key terms in search.