Bloggers Lounge Presents: Help! What should I do with influencer marketing in 2017?

Mon 13 March 17

Bloggers Lounge Presents: Help! What should I do with influencer marketing in 2017?

Wednesday 8th March

Kicking things off was Shan McGinley, official Presenter at Snapchat – The Art of Hustle

Key points:

  • Snapchat – be in the moment. The platform is a playground for creative off the cuff content. Utilize this factor to the max.
  • Don’t be shy – encourage moments that will shine a light on the personalities of the artists/athletes.
  • Hunt for the edge – it’s not always about the artists. The crowd and atmosphere are the nuts and bolts of the best stories.

  • Another Voice – How influential is the voice you’re working with? Where is the message going? How does that feedback to the brand? In a world full of noise, how do you achieve longevity?
  • Personality – The most vital element in 2017

-Does your brand have a personality of its own?

-What artist/tastemakers could the brand begin collaborating with to evolve a new vision?

-Are you actively scouting out the next wave of influencers?

-You could help these figures early doors and be a part of their journey forever!


Followed by Shannon Jennings, founder of The Click, an influencer at Codinghandbags and Digital Partnerships at Arcadia – Reach or

Key points:Relevance

  • Influencer marketing is not a fad. Don't ask your intern to 'look up bloggers'. Invest proper time
  • How to decide on the right influencer – Are they a good customer fit? Do they match your brand? Can they tell a story?
  • “The day of advertising, stealing someone’s time is over. Distrupting the consumer is no longer a viable strategy, we must connect to them where they want to listen.” – Gary Vee
  • A good influencer has a community not a following.


Last to the stage was Ashleigh Auckland, Senior International Digital Marketing Manager at Marks & Spencers – Influencer & Content Marketing: How to amplify your brands influencer program and think multichannel.

Key points:

‘47% of online shoppers use ad blocking technology. The way to reach them is to provide content they want from people they trust’

  • Influencers aren’t one size fits all. Which influencers are going to drive each product categories?
  • Get longevity out of influencer content. Leverage their audience.
  • We can now associate an ROI to influencer campaigns which we couldn’t do before.
  • The Three Funnelled approach - Brand alignment > Content > SEO > Multichannel Approach


A huge thanks to everyone that attended including our panel of insightful experts. We hope to see you at our next event!

For more information about our events, please email our Marketing Manager Alice Beaden on alice.beaden@dbdmedia.co.uk