Get Your Website Optimised for Voice Search

27 March 2017

Get Your Website Optimised for Voice Search

Since the arrival of Siri in 2010, voice control and, in particular, voice search has come on a long way. Google, Microsoft and Amazon have also thrown their might behind the technology, with Google Voice Search (OK Google), Cortana and Alexa respectively. Because of this, voice may become the new mobile in terms of its importance to SEO. With this in mind, here are three tips on how to optimise your website for voice search.

1. Lay the right foundations with a mobile-friendly and local-friendly website

Even though many desktop computers now feature voice search, the majority of voice searches are likely to come from users on mobile devices, who find it easier than using small-scale keyboards. Therefore, before you start fine-tuning your site to accommodate voice search, make sure you’ve covered your bases with a mobile-friendly website. Google has a tool to test this (and it’s free). On a similar note, if your business has a presence in the real world, make sure your website is optimised for local search as voice search is particularly popular with drivers for obvious reasons.

As a minimum, make sure key information, like addresses and directions, is held in text format, so that it can be easily accessed.

2. Answer questions

Rather than focusing on optimising your content for brief keywords, remember that voice searchers tend to search using full questions. While Google’s Adwords Keywords Planner is a great resource for optimizing your text content, it’s less good for predicting voice queries, which tend to be more long tail. So, instead of writing about ‘clock repair’ or ‘broken mechanical clock’ alone, answer ‘how can I repair my mechanical clock?’.

3. Do your reading

Apple, Microsoft and Google all produce plenty of easily-digestible literature on how to make the most of voice search and there are also a lot of websites on the topic, particularly ones with lists of funny questions to ask. These will give you an idea of how users are encouraged to interact with voice searches and will provide you with inspiration about incorporating optimisation into your site to encourage visitors to engage.