Why everyone's ignoring your tweets

22 May 2017

Why everyone's ignoring your tweets

Twitter was designed for the fast-moving, mobile world we live in. Its 140-character limit and consequent emphasis on staying simple and on point is just perfect for people who are short on time and/or screen space.

What’s more, Twitter is great for brand engagement, with users being three times more likely to follow brands than they are on Facebook. While that’s a good start, if you want to make the most of Twitter, you need to write effective tweets. Here are 10 tips to help you.

1 – Use hashtags effectively

A hashtag is basically a signpost to help people find appropriate content. Good hashtags are simple and relevant; they are also kept to a minimum (three at absolute most).

2 – Make the most of images

First of all, we strongly recommend putting the image in the actual tweet rather than linking to Instagram or another site. Secondly, we recommend using images as much as you can and, in particular, using images involving people. This includes pictures of you and your company, thus putting a human face on your business.

3. – Add video

Video is essentially moving images with sound and we’ve already mentioned how much people love images. Sound can make them even better. Twitter allows you to include 140 seconds of video in a tweet.

4. - Use emojis and other symbols whenever you reasonably can

Twitter is ideal for emojis and symbols; they are a quick and simple means of communication and save your character limit.

5. – Get animated

GIF animations are good, old-fashioned fun and people love them.

6. – Engage with other people’s tweets

Avoid being the person who always talks and never listens. If your followers take the time to engage with you, respond to them. Make absolutely sure to thank them for liking and sharing content.

7. – Base your tweets on an emotion

In the immortal words of Maya Angelou: 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'.

8. – Make your tweets interactive

Call someone on the phone and ask them to take part in a survey and there’s a good chance you’ll be met with groans, ask that same person to give their opinion by replying to a tweet with one of a choice of hashtags and there’s a good chance you’ll have a winning tweet on your feed. Getting your followers engaged is the whole essence of social media and polls are a great way to do it.

9. – Turn your tweets into an event

Live streaming is one of the most popular forms of internet content and it can be done in various ways. The good, old fashioned, live Twitter feed is possibly the oldest one there is and it’s still massively popular. If you want to crank it up a gear, you can reach for Periscope and/or Anchor, but we still think there’s a lot to be said for the old-school Twitter feed.

Even if you prefer to stay out of live streaming, you can still use Twitter to publicise events, from product launches to webinars.

10. – Rework important content

Some people simply repost the same tweet multiple times to increase the chance that it will reach people who use Twitter at different times of day. We’d suggest that a more elegant approach to this is adjusting the tweet so that it conveys the same message but in a different way.