5 reasons why your business needs to invest in Instagram ads

01 June 2017

I know what you’re thinking… Instagram: memes, #foodporn and selfies. But there’s a serious side to Instagram too, with more and more brands taking advantage of the power of visual advertising. Instagram, which has a UK audience of around 19m, a global audience of 700m, and the incredible targeting options powered by Facebook, is one of the most visual and powerful ways to engage effectively with your audience.

1. Higher engagement than other platforms

An increasing percentage of advertising budgets are being spent on Instagram campaigns (over $2bn last year globally) and it’s easy to see why. According to Forrester research, users are 58 times more likely to engage with an Instagram ad than a Facebook ad and 120 times more than with a Twitter ad. Average time on site at 192 seconds, is significantly higher than any other social media platform, meaning Instagram ads have higher engagement than other channels.

2. Mobile first

Instagram has a higher percentage of mobile users than any other social media network meaning you can access an audience that is on the go. Instagram was designed for mobile from the start, unlike other platforms, so the ad experience far less intrusive to users. The results in terms of engagement seem to bear this out.

3. Universal content

Instagram content, due to its highly visual nature, is simply easier to understand and more universal than written content. Many users tend to have a ready-to-buy, consumer attitude whilst browsing due to the high volumes of flash images. Sponsored posts on Instagram blend right in to the feed and look the same as organic posts. The combination of clever ad placement and this ‘window shopping’ attitude is the key to driving conversions.

4. Range of creative ad formats

Unlike other platforms, Instagram gives you the option to display your ad in more ways than one. Through the use of singular images, videos, carousels and stories, your message can be portrayed in the most suitable and relevant way to fit your brand.

5. Unique younger market

Believe it or not, it’s now more challenging than ever to target the ‘millennial’ audience on social media. Instagram has a younger audience than Facebook, and whereas targeting a young audience on Facebook can be extremely expensive, Instagram is increasingly proving to be a more cost-effective alternative.


Here at DBD, our performance marketing team use the power of machine learning and data, combined with the massive Instagram and Facebook audiences, to target messages and ads at truly relevant audiences.

Whether you want to launch a new product, get in front of a competitor’s following or drive traffic to your website, we can make it happen for you. Instagram video or photo ads are a seamless extension to your existing social strategy, proven to reach highly targeted audiences based on location, interest, demographic, behavioural and lookalike criteria.

Read more about DBD’s Instagram Advertising service.