Linkbuilding best practice ideas

08 December 2017

Linkbuilding best practice ideas

If you’ve been around since the early days of search engines, you’ll probably remember the time link-building was a crucial part of search engine optimization. You’ll probably also remember the frustration of seeing low-quality sites “black hat” their way up the rankings by buying and spamming links on poor-quality article sites and directories.

It was frustrating for the search engines, too, as they saw that they were at great risk of losing the trust of internet users through having their ranking system manipulated. So they clamped down on it and link-building almost became a taboo topic.

Now, however, it’s back, in an updated form, with an emphasis on quality rather than quantity. That means that link building can be a valuable SEO tool and so it’s worth learning how to use it effectively.

Here are four tips on how to generate high-quality backlinks.

1. Produce outstanding content and approach authority sites for backlinks

This technique is sometimes called “skyscrapering”. The basic idea is that you produce utterly great content, better than anything else out there and then reach out to authority sites in your niche to bring it to their attention and ask them to link to it.

In principle, they could create a “nofollow” link, which basically means that they are simply pointing people in the direction of your website, rather than endorsing it, but if you approach them nicely enough, there is a good chance they will add a “follow” link. Even if they don’t, the link will still have value as it can be used to entice the site’s users to investigate your site.

2. Guest post

This is essentially the same idea, but you post content on the host site. Be careful to read the posting agreement carefully as you may be required to give up copyright to your content and you may find that the site only provides “nofollow” links to guest contributors.

As with any other content you create, focus on delivering value to your readers and making them want to come and visit your site and link to it themselves.

3. Reach out to micro influencers

Social media influencers with huge followings can command huge fees, although some of them will features smaller brands if they like them; your problem is to get their attention in the first place. Micro-influencers, however, charge much smaller fees and some may happily promote you for free or in exchange for your products or services.

The best micro influencers are members of your community, which is yet another reason to do everything you can to induce visitors to your website to link up with you on social media and actively engage with you.

4. Produce highly shareable content

The rule of thumb with meaningful content is that it should educate, entertain and/or inspire. Your “authority” content will educate, but people don’t necessarily want to be educated all the time and some of the most popular (and hence linked to) content on the internet is simply entertaining and/or inspiring. Make sure your website has some of each category.