Paid Search

DBD was one of the first PPC agencies in the UK. We were ahead of the game when we started, and our approach to PPC is still ahead of the game.

Our PPC team pride themselves on their ability to improve ROI, efficiency and results from almost any campaign, in any vertical market.

Our data-driven, mathematical approach to paid search helps us craft intelligent PPC campaigns that perfectly capture and engage your target audience. We deliver highly targeted, high quality traffic to your website, and constantly optimise to improve performance. And we don’t just do this on Google - we also work with Bing, Yahoo, Facebook, LinkedIn and Twitter.

We can maximise your visibility, drive profitable leads, sales and enquiries and save you money by ensuring that your budget is not wasted on ineffective keywords.

We work in partnership with you to fulfill your immediate customer acquisition targets and address any broader, more long-term marketing objectives.

PPC – Our Methodology

Truly effective PPC is based on rock solid processes:


To better understand your online environment we completely submerge ourselves in your business. We learn what motivates your users and how they behave across all your digital channels. This allows us to discover how users interact with your brand, what turns users into paying customers and how to attribute results across multiple channels.

Planning and Structure

The insights gained in the discovery phase allows us to agree on a set of goals and objectives. We are then able to plan and build well-structured PPC campaigns that meet your objectives. Our campaign structures allow account managers to optimise efficiently and ensure performance is continuously aligned to your paid search KPIs. 


People are the lifeline of our business. Investment into training and development means that we implement industry leading paid search strategies. Our account managers are second to none and have a proven track record in delivering results.


Paid search is constantly evolving. We embrace this through use of bid management tools, attribution technology, optimisation tools, reporting platforms and much more. Through innovative use of technology, we’re able to constantly improve ROI, CPC, CTR and deliver highly successful campaigns that exceed targets.

Take a look at some of our work

Doxdirect logo

Driving conversion rates via PPC

PPC View Story