Search Engine Optimisation
We are pragmatic and results-oriented in our approach to search engine optimisation. And we never lose site of your commercial objectives and aspirations. Whether it be our thorough keyword research, our technical analysis and content recommendations, or our optimisation, content and outreach plans, we are always focused on delivering more traffic, more leads, more sales and more enquiries to you.
The SEO Process
Our SEO methodology ensures that our campaigns are effective, robust and results-focused:
We always start with getting to know you, to understand what your aims are, what success looks like and how your customers think.
We conduct a robust and highly technical analysis of your website, using a number of specialist crawling tools, and reviewing over 70 different factors that we know contribute to strong organic search visibility. This gives us a firm foundation for our team to make actionable technical recommendations to improve your website.
We review your competitors to understand what makes them successful, and to identify any gaps or opportunities presented by their SEO strategies.
We identify the keywords that will drive relevant visitors to your website and business. We categorise these into themes, and ensure that the keywords we optimise for are realistic, attainable, commercially relevant, and fit with the tone of your website and your brand values.
Great content is essential for effective SEO. Our team provide creative content recommendations and a detailed strategy for on-page website content to ensure that your website remains fresh, and that you are positioned as an authority in your marketplace. This will provide a solid platform to enable you to gain visibility around priority keyword themes in the organic search results.
Earning Visibility and Links
Earning authoritative links from high quality, trusted websites that are relevant to your business is still key to driving organic visibility. We focus on developing relationships with websites, influencers and bloggers in your space, and engaging them with interesting and creative content, competitions, events and ideas. This helps to earn consistent growth in links, and will improve your visibility and traffic to your website.
Analysis and Reporting
We benchmark your website against a range of important performance metrics, review the raw analytics data continually and report back to you regularly on campaign performance and the activity we are undertaking on your behalf.