AirFrance logo

Promotions

Content Marketing

Air France operates worldwide scheduled passenger and cargo services to 168 destinations in 93 countries.

Challenge

Air France wanted some really engaging content on their site to promote their special offer of £49 London to Paris return flights.

Approach

We wanted to create content that was truly unique and shareable. Taking the great price of £49 as inspiration we developed an online flipbook of 49 insider tips to Paris. Using our blogger and influencer network we invited French food, vintage, art, fashion and lifestyle bloggers to share their favourite tips, inspirations and locations in Paris - be it a bar, market or restaurant - to create that rare thing, a unique travel guide. The flipbook campaign delivered a high level of engagement and awareness for Air France, reaching a large and varied audience as both the bloggers and the client shared the tips via social media.

Promotions Case Study Image