KLM logo

creative on page content


KLM operates scheduled passenger and cargo services to more than 130 destinations worldwide.


KLM wanted to increase traffic and natural links to three target destinations, New York, Johannesburg and Amsterdam using creative on page content.


DBD’s content and SEO team developed a range of customisable assets such as maps and “bingo cards”, and engaged high-ranking tour guides and travel bloggers in the target locations. Working with a different influencer each month we developed individualised creative that the bloggers uploaded to their sites, providing destination information to users in a fun and quirky manner. As well as generating high authority links to the website, KLM used the content to increase social engagement, and tweeted and posted the content across their social platforms.