VSO logo

Graphic Creation

SEO Content Marketing

VSO is the world’s leading independent international development providing volunteers the chance to work abroad to fight poverty in developing countries.

Challenge

For International Volunteer Day, VSO wanted to engage potential volunteers and raise awareness of the numerous ways to volunteer, many that people may not have considered previously.

Approach

Our SEO and content teams worked with VSO to come up with a graphic drawing attention to the various ways people can volunteer, broken down by popular activities not usually associated with volunteering. The graphic was designed to be shared via social channels. Users spent an average 470% more time looking at the page compared to the average time users spend on the pages on the site.

Graphic Creation Case Study Image